When it comes to creating a website, thinking first what your customers want to know and how to make sure that information is well-structured is the key.
Get clear what is your website main functions
When creating a website, it is very important to understand who are your customers and what your website will be used for. If your business is a service company, that for example, provides legal and accounting consultations, you need to show what makes your company special and what services can you provide. Share your current clients' feedback to create more trust and make sure there is a visible contact form for your new clients.
If you create an e-commerce website, then having easy navigation, focus on promotions and clear process for buying online is the key. Make sure that your website is easy to use and understand. Highlight the main services and clearly communicate what would you like visitors do on your website.
Always think about a website as your company face, as your company online presence and make sure it is clear and useful.
Make sure your brand is consistent
Once you are clear about the functions of a website, make sure you understand how do you want your website look like and what impressions do you want to make. If that is for young people, perhaps bright colors and joyful images will be the best. But if you are serving corporate clients - your website should look serious and professional. There are so many options for you to create your online presence and this is why make sure, you have a consistent view across all platforms: your website, your Facebook and your Linkedin page.
Invest time and efforts in setting up a clear brand book, that would serve as a guide into every aspect of your communication, delivering clear and memorable experience to your customers.
Make sure your website is on the Internet
Creating a functioning and a beautiful website is only the first step. Review your website search engine optimisation, connect to your social media accounts and update information regularly, to ensure that your potential customers can easily find it online by using Google search, for example.
Would you need a beautiful website for your company, or an e-commerce solutions, we are here to help you. Designing websites of any complexity and launching them online is our job. Contact us today for more information.